UX & Product Dictionary

While reviewing my old notes on Trello, I came across a comprehensive list of terms related to interfaces and user experience. Realizing the value of these concepts, I decided to share it. Both, to organize the information for myself and to help others understand key industry terminology.

Design Principles and Methodologies:

• 3-click Rule: A design principle suggesting that users should be able to find any information within three clicks.
• Atomic Design: A methodology for creating design systems that emphasizes the construction of components and their arrangements.
• Data-Driven Design: Design decisions based on the analysis of user data, ensuring that design choices are informed by empirical evidence.
• Experience Architecture: The art of designing and organizing a website, app, or product so users can easily find and use the features, focusing on enhancing user experience.
• Fitts’ Law: A principle of human-computer interaction stating that the time to reach a target is a function of the distance to and size of the target, informing design decisions about target placement and size.
• Flow State: A state of being fully immersed in a task with a feeling of energized focus, often achieved through well-designed user experiences.
• F-Shaped Pattern: A description of the pattern that users often follow when reading content online, used to inform content layout and design decisions.
• Gestalt Principles: Design principles based on perceptional psychology that describe how humans typically see objects by grouping similar elements, recognizing patterns, and simplifying complex images, guiding layout and visual design decisions.
• Heuristic Evaluation: A usability inspection method for computer software that helps to identify usability problems in the user interface (UI) design, involving experts reviewing an interface against a set of usability principles.
• Iterative Design: A design methodology based on a cyclic process of prototyping, testing, analyzing, and refining, allowing for continuous improvement based on user feedback.
• Lean UX: A user-centric design approach that favors iterative design and development with a focus on customer validation, emphasizing rapid experimentation and learning.
• User Centered Design: A design process that focuses on user needs and requirements, ensuring that products are designed with the user’s perspective in mind.

Usability Testing and Evaluation:

• A/B Testing: A method of comparing two versions of a webpage or other user experience to see which performs better, used to optimize design and content.
• Hallway Usability Testing: A quick and cheap method of usability testing where people — often those passing by in the hallway — are asked to try using the product or service, providing rapid feedback on usability issues.
• Heat Maps: A graphical representation of data where values are depicted by color, used to visualize user behavior and interactions on a webpage or interface.
• Usability Testing: A method to evaluate how easy a product is to use by testing it with real users, helping to identify usability issues and gather feedback for improvement.

Prototyping and Design Assets:

• Low/Mid/High-fidelity Prototype: Prototypes with varying levels of detail and functionality, used to visualize and test a concept at different stages of development.
• Mood Board: A type of visual presentation or collage consisting of images, text, and samples of objects in a composition, used to convey a general idea or feel, often used in the early stages of design to establish a visual direction.
• Storyboard: A graphic layout that sequences illustrations and images with the purpose of visually telling a story, used to illustrate user interactions and scenarios in a product.
• Wireframe: A basic visual guide showing the layout and structure of a webpage or app interface, often used in the planning stages of design to outline content and functionality.

Metrics and Analytics:

• KPIs (Key Performance Indicators): Measurable values that demonstrate how effectively a company is achieving key business objectives, used to track progress and performance.
• AOV (Average Order Value): A critical financial metric that calculates the mean amount of money spent each time a customer completes an order. It’s derived by dividing the total revenue by the number of orders within a specific period. This indicator helps businesses understand customer spending habits, evaluate the effectiveness of pricing strategies, and identify opportunities for promoting higher-value items or implementing upselling tactics.
• OKR (Objectives and Key Results): A goal-setting framework that defines ambitious objectives and measurable outcomes to drive focus and alignment within organizations.
• Reporting: The process of organizing data into informational summaries to monitor how different areas of a business are performing, providing insights for decision-making.
• ICP (Ideal Customer Profile): A description of the target audience for a product, detailing the perfect customer scenario, used to tailor marketing and product development efforts.
• CAC (Customer Acquisition Cost): The cost of acquiring a new customer, including marketing and advertising expenses, a critical metric for assessing marketing efficiency.
• ROAS (Return on Advertising Spend): The measure of the effectiveness of advertising campaigns, indicating the revenue generated per dollar spent on advertising, helping to optimize advertising strategies.
• GP (Gross Profit): The difference between revenue and the cost of goods sold (COGS), indicating the basic profitability of the products or services sold.
• LTV (Lifetime Value): The total revenue a business can expect from a single customer account throughout their relationship with the product, informing customer acquisition and retention strategies.
• CVR (Conversion Rate): The percentage of users who take a desired action, indicating the effectiveness of a landing page or user experience, used to optimize conversion funnels.
• MRR (Monthly Recurring Revenue): Regular income a business can expect each month, common in subscription-based and SaaS models, a key metric for assessing business stability and growth potential.
• ARR (Annual Recurring Revenue): The yearly version of MRR, showcasing the predictable revenue generated by customers over a year, providing insights into long-term revenue trends.
• Churn Rate: The percentage of customers who stop using a product over a certain period of time, indicating customer retention and satisfaction, a critical metric for assessing product-market fit and customer satisfaction.
• NPS (Net Promoter Score): A measure of customer loyalty and satisfaction based on how likely customers are to recommend a product to others, providing insights into customer sentiment and brand loyalty.
• Product-Market Fit: The degree to which a product satisfies strong market demand, a key indicator of potential success, informing product development and market strategies.

Marketing Strategies:

• SEO (Search Engine Optimization): The practice of increasing the quantity and quality of traffic to your website through organic search engine results, improving visibility and rankings on search engine results pages.
• SMM (Social Media Marketing): The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic, leveraging social media channels for marketing and engagement.
• SMO (Social Media Optimization): The use of various outlets and communities to generate publicity to increase the awareness of a product, service brand, or event, optimizing social media profiles and content for maximum visibility and engagement.
• Tone of Voice: How the character of your business comes through in your words, both written and spoken, defining the personality and communication style of a brand.

Product Development Processes:

• CJM (Customer Journey Map): A visual tool that maps out a customer’s experience from initial contact through the process of engagement, helping to understand and optimize the customer experience.
• CusDev (Customer Development): A four-step framework for discovering and validating the right market for your product, guiding product development and market entry strategies.
• MVP (Minimum Viable Product): A product with just enough features to satisfy early customers and provide feedback for future product development, enabling rapid iteration and validation of product concepts.
• Onboarding: The process of integrating a new user into a product or service, ensuring a smooth and seamless user experience from the start.
• Persona: A fictional character created to represent a user type that might use a site, brand, or product in a similar way, helping to humanize and understand the target audience.
• Workshops Conducting: The act of leading a group in a learning exercise, facilitating collaborative ideation and decision-making processes.
• UX Artefacts: Documents that provide insight into what was learned about users and their needs, behaviors, and preferences, capturing and communicating user research findings.
• Feature Creep: The excessive expansion of features in a product, leading to complexity and potentially reducing its usability, a common pitfall in product development that should be avoided.

A/B тест - это просто

CJM — Customer Journey Mapping

Как составить Customer Journey Mapping